Chongqing Colorful is a professional commercial printing manufacturer & supplier Since 2011.
Exploring the live broadcast room of China's PVC card printing factory: full process details!
Driven by the wave of digitalization, online live broadcasts are becoming a new window for companies to showcase their strength and production processes. A factory specializing in PVC card printing, cqcolorful.com, recently unveiled the mystery of its production to a global audience with the help of Alibaba's live broadcast platform. At the same time, in order to expand the scope of dissemination, the factory also synchronized the live broadcast content to YouTube. Interested viewers can click on the link“Live inspection”to go to the platform to view the live broadcast replay.
On the day of the live broadcast, as soon as you enter the factory gate, you can feel the convenience brought by technology - the access control system has been upgraded from fingerprint recognition to face recognition, and employees can quickly enter the factory area by scanning their faces. From 10 am to 12 pm Beijing time, the camera leads the audience deep into the factory.
There was a small episode during the live broadcast. A viewer from YouTube asked a question after entering the live broadcast room: "Where are you?" In response to this question, the anchor responded quickly, not only introducing the factory's geographical location in detail, but also emphasizing that the factory is a professional PVC card printing factory with rich production experience and advanced production equipment, and can undertake various types of PVC card customization business.
After that, the anchor always kept introducing the company's basic information to the audience at key nodes in the subsequent live broadcast, so that the audience had a clearer understanding of the factory. This timely and effective interaction not only answered the audience's doubts, but also further deepened the audience's impression of the factory, laying the foundation for potential customers to quickly contact the factory when they have PVC card production needs.
This live broadcast was carried out in sequence according to the production process. The first thing that came into view was the busy working state of the Heidelberg four-color printing machine. Factory workers carefully checked the color accuracy with the help of professional equipment. As the conveyor belt slowly operated, the printed PVC cards came out one after another, which made the audience very curious.
Then, the automatic alignment machine appeared. The key function of this equipment is to accurately combine the front and back printed pages with the middle material, laying the foundation for the subsequent lamination step. At the same time, the cards with entries also need to be aligned in this step.
The following card lamination process is not just a simple lamination. The laminate can also flexibly control the surface effect of the card, such as glossy, matte or frosted texture, to meet the diverse market needs.
After lamination, the card punching step begins, which is to cut a large sheet of PVC printed material into individual PVC cards. In this stage, the factory is equipped with automatic card punching machines and manual card punching machines. Automatic card punching machines are mainly used for the production of cards with standard sizes and molds, while manual card punching machines are manually operated by workers and are suitable for small batches of custom-sized cards.
If there is no additional process customization demand, the card production is basically completed at the card punching step. However, since the factory provides a wealth of customized services, most orders still require subsequent processes, such as hot stamping, hot silver, hot laser, embossing, printing barcodes or QR codes, and UV printing, etc. These processes are all carried out after card punching.
For magnetic stripe cards, if data needs to be written, the factory will put the card into an automatic code writer to complete the writing of the digital number; while smart cards need to be written through a special smart card data writing device to write data or URLs, and at the same time screen out damaged chip cards. Finally, the card inspection process is crucial. Through careful inspection, cards with printing defects or damaged appearance during the production process are removed to ensure that only perfect cards are left. This process is like a strict quality inspection link.
After completing the card inspection, the packaging and shipping process is the next step. At this point, the journey of a PVC card from raw materials to finished products is successfully completed. This live broadcast not only allows the audience to understand the entire production process of PVC cards, but also demonstrates the factory's advanced production technology and equipment, as well as strict control of quality. With the help of interaction with the audience, the factory has further enhanced its own reputation and influence, opening up new prospects for expanding business.
